Numia’s Software Brings Offline and Online Customer Interaction Data into One Place
In the United States, it is common for companies with both physical branches and online services to utilize customer relationship management (CRM) software that tracks all interactions with customers in one place. However, in Latin America, many enterprises and banks maintain separate data silos for their physical locations and digital counterparts. Numia aims to bridge this gap by providing a platform that integrates customer service channels using artificial intelligence (AI).
Argentina-Based Numia: A Pioneer in Customer Service Integration
Numia, an Argentina-based company, offers a vendor-agnostic solution that connects various customer service channels into one platform. The platform can integrate with bank kiosks, tablets, and software like Salesforce and Genesys. Companies using Numia can choose which integrations they want to connect, allowing for flexibility in their implementation.
Founding Story: From Queue Management to Customer Journey Management
Numia’s co-founder and CEO, Gustavo Lauria, shares the company’s story with TechCrunch. Initially founded in 2014 as a queue management software, Numia aimed to help companies like banks and pharmacies manage their physical offices. However, after observing that customers were not connecting data from their physical locations to online platforms, the company decided to pivot in 2020.
"There was a lot to do in the offline, and the offline was, and still is, a very overlooked area," Lauria said. "Numia is essentially a customer journey manager that combines these two worlds, the physical and the digital, to seamlessly integrate them and manage different customer journeys."
The Benefits of Integrated Customer Service
By bringing all data into one place, Numia’s platform enables more efficient customer interactions. It allows companies to connect their customers with human representatives when necessary, while also automating tasks that would have required a human representative in the past.
"We give sort of superpower to the CRM," Lauria explained. "We had the CRM reach further in a way. So we had them reach further in the offline, and we had them connect also in the online. Of course, in the online, there’s more tools; what we offer is the possibility of having it all integrated."
Numia’s Growth and Funding
With over 350 customers across 10 Latin American countries, including big enterprises like Santander Bank, HSBC, and Allianz, Numia has established itself as a leader in customer service integration. The company is profitable and expects to reach between $4.7 million and $5 million in booked annual recurring revenue (ARR) by the end of the year.
To accelerate its growth, Numia secured a $3.5 million seed round led by Cometa, with participation from MatterScale Ventures and London-based Boost Capital Partners.
Why Funding Matters for Numia
The funding will enable Numia to expand its platform and continue innovating in the customer service integration space. According to Lauria, "We’re committed to making our solution more accessible and affordable for businesses of all sizes."
What’s Next for Numia?
As Numia continues to grow, it is essential to stay ahead of the curve in terms of innovation and customer expectations. The company is poised to make a significant impact in the customer service industry.
By integrating various channels into one platform, Numia offers a more comprehensive approach to customer service management. As the market continues to evolve, Numia’s commitment to innovation will be crucial in maintaining its leadership position.
About Numia
Numia is an Argentina-based company that provides a vendor-agnostic solution for integrating customer service channels using AI. Founded in 2014 as a queue management software, Numia has since pivoted to focus on customer journey management. With over 350 customers across 10 Latin American countries, Numia has established itself as a leader in the industry.
