Haleon’s Charles Leslie Reveals the Emerging Trends Reshaping Consumer Healthcare
A transformative shift is underway in the health landscape, driven by consumer empowerment, technological advances, and a renewed focus on prevention and accessibility. In a detailed discussion with Gulf Business, Charles Leslie—global business lead for the Pain Portfolio & Systemics at Haleon—unpacks the trends reshaping healthcare, Haleon’s strategic priorities, and the pivotal role of the UAE and GCC regions in delivering smarter, more compassionate everyday health. The interview highlights how self-care, personalized wellness, and digital innovation are converging to redefine how people manage health, while Haleon channels these insights into programs like the Haleon Pain Management Institute and broader regional initiatives.
Section: Key consumer health trends shaping the healthcare sector today
The health landscape today is characterized by a substantial realignment of expectations, behaviors, and capabilities among consumers, providers, and industry players. At the forefront is a pronounced shift toward self-care. Consumers are increasingly proactive about their health, seeking control and responsibility in daily routines, rather than waiting for episodic medical interventions. This move is in part a response to greater access to information—digital resources, user-friendly health apps, and transparent data—that empower individuals to make informed choices. The result is a rising demand for over-the-counter products, which present practical, cost-effective solutions for routine ailments and minor health concerns. The availability of these products enables people to manage everyday issues—such as mild pain, allergies, digestive discomfort, and sleep disturbances—without always turning to formal medical care. The self-care trend also reflects a broader cultural shift toward prevention as a foundation for health, with individuals seeking to avert complications by maintaining consistent routines, recognizing early warning signs, and engaging in healthier lifestyle choices.
In tandem with self-care, personalized health and wellness have gained considerable traction. Consumers want care that aligns with their unique lifestyles, genetic predispositions, preferences, and daily constraints. The surge of data-driven insights, wearable devices, and interoperable health records enables more precise tailoring of recommendations, products, and support services. Personalization extends beyond product recommendations to include education, coaching, and adherence support, enabling more meaningful and sustainable health journeys. This shift is not merely about premium customization; it is about delivering practical, scalable solutions that fit real-life contexts—work schedules, family duties, cultural considerations, and budget constraints. Haleon embraces this trend by focusing on everyday health and by developing programs that empower individuals to navigate their unique health needs with clarity and confidence.
A notable consequence of these trends is a heightened interest in preventative care. People recognize that maintaining health proactively can reduce the likelihood of acute episodes and long-term complications. Preventative care encompasses nutrition, oral health, physical activity, mental well-being, sleep quality, vaccination, and timely medical checkups. As consumers become more health literate, they demand accessible, evidence-based guidance that helps them integrate preventive practices into daily life. This demand has spurred a greater emphasis on education campaigns, partnerships with healthcare professionals, and consumer-centric products designed to support healthy routines rather than merely treat symptoms after they arise.
Technology’s role in shaping consumer health is a parallel driver of change. Advancements in measurement, data analytics, and digital interfaces enable more precise, personalized care at scale. Consumers are seeking solutions that fit their routines and integrate smoothly with the rest of their digital lives. This requires user-friendly platforms that can collect, interpret, and present data in actionable ways; transparent information about product benefits and risks; and robust privacy and security practices to sustain trust. As access to information broadens, the quality and clarity of health messaging become crucial to ensure that individuals can distinguish sound guidance from misinformation. Haleon’s strategy mirrors these dynamics by prioritizing everyday health solutions, health literacy, and partnerships that expand access to trustworthy care.
Across regions, the demographics and disease patterns emphasize prevention of chronic conditions, management of pain, and the maintenance of oral and general health. The UAE and GCC region, in particular, shows a growing consumer appetite for reliable health information, convenient access to health-supporting products, and partnerships with providers that can translate scientific advances into practical, everyday health benefits. This regional emphasis aligns with Haleon’s broader mission to deliver everyday health to humanity in a way that is inclusive, sustainable, and scalable. Taken together, these trends create a compelling environment for brands that combine practical self-care products with education, digital tools, and patient-centered education programs.
The overarching narrative in consumer health today is one of empowerment, personalization, accessibility, and prevention. Consumers are moving toward a model where health decisions are informed by data, guided by credible sources, and supported by accessible products and services that fit seamlessly into daily life. For Haleon, this means continuing to invest in initiatives that strengthen health literacy, expand access to preventive solutions, and leverage technology to foster more meaningful patient and clinician collaborations. The result is a more comprehensive, proactive, and equitable approach to health—one that emphasizes prevention, equips individuals with the right tools, and fosters better outcomes for communities around the world.
Section: The role of technology in transforming consumer healthcare
Technology has become a catalyst for rethinking how consumers engage with health and wellness, shifting the balance from episodic care to continuous, data-informed health management. Haleon views technology as a strategic enabler that deepens understanding, accelerates product innovation, and expands access to everyday health. The pandemic acted as a force multiplier, accelerating the adoption of digital health tools and changing expectations about how care can be delivered and perceived. It demonstrated that high-quality, reliable information and support can be presented directly to patients and consumers outside traditional clinical settings, enabling more timely decisions and continuous engagement.
Digital platforms now play a central role in delivering personalized health experiences. Consumers can access tailored content, reminders, and coaching through apps, online portals, and connected devices. Data-driven insights allow for more precise health recommendations—whether about nutrition, oral care, sleep, or pain management—and help identify gaps in care or adherence. For healthcare professionals, digital channels enable better patient education, remote monitoring, and collaboration with patients outside clinic walls. The aim is to create a virtuous cycle: richer data informs better product development and more customized guidance, which in turn improves outcomes and satisfaction.
Looking forward, advancements in digital platforms, data analytics, and artificial intelligence are expected to profoundly refine the personalization of care. AI has the potential to interpret complex data patterns from diverse sources—electronic health records, wearable sensors, patient-reported outcomes, and consumer feedback—to generate nuanced insights and proactive interventions. In the context of pain management, AI could assist clinicians in predicting flare-ups, optimizing treatment regimens, and supporting self-management strategies. For Haleon, the focus is on building trustworthy, transparent digital ecosystems that empower individuals and clinicians while safeguarding privacy and ensuring ethical use of data. Online health communities, telehealth partnerships, and education platforms will likely become more integrated with product portfolios, reinforcing the company’s mission to promote everyday health with humanity.
Technology’s expansion also presents challenges that require careful governance. Data privacy, security, and consent are paramount to maintaining trust. Consumers must feel confident that their information is used responsibly and that they retain control over how it’s shared and used. Regulatory landscapes across regions, including the UAE and GCC, require ongoing collaboration to align digital health innovations with local laws, privacy standards, and cultural expectations. Haleon’s approach emphasizes patient-centric design, clear communication about data use, and rigorous safety and quality controls to ensure that technology enhances, rather than complicates, the user experience.
As digital health matures, the convergence of platforms, data-driven insights, and intelligent assistance will further empower personalized care and help close persistent gaps in access. This is especially important for chronic conditions and pain management, where continuous monitoring, education, and timely interventions can translate into meaningful improvements in quality of life and daily functioning. Haleon remains committed to leveraging digital capabilities to deliver more accessible, dependable, and individualized health solutions—supporting a future in which technology amplifies the value of everyday health for all.
Section: Pain management as a critical focus and the Haleon Pain Management Institute (HPMI)
Pain is a pervasive health issue with far-reaching implications for individuals and healthcare systems alike. The global burden of pain influences daily living, productivity, and overall well-being, and it remains a central concern for consumers seeking clearer, more effective management strategies. Haleon’s proprietary social study, the Haleon Pain Index (HPI), now in its fifth edition, reveals startling figures that underscore the scale of this challenge. The data indicates that a substantial majority of the world’s population experiences some form of pain on an annual basis, reflecting both chronic and acute experiences across diverse populations. The prevalence of pain translates into decreased quality of life, disrupted daily activities, and increased demand for comprehensive management approaches that address both physical and psychosocial dimensions of pain.
Haleon’s stance is that pain requires a holistic response—one that equips patients and healthcare professionals with information, tools, and resources to manage pain effectively. This perspective recognizes pain as a multifaceted condition influenced by biological, behavioral, and environmental factors. It also highlights the need for integrative strategies that combine preventive education, lifestyle interventions, pharmacological options, and patient-support programs. Addressing pain holistically has the potential to improve patient outcomes, reduce healthcare strain, and promote greater daily functioning and participation in work, school, and social activities.
The Haleon Pain Management Institute (HPMI) embodies a strategic, long-term commitment to this objective. The institute’s mission centers on advancing the science of pain through innovative research, strategic partnerships, and customized education programs. By fostering collaborations with researchers, clinicians, educators, and patient communities, HPMI seeks to accelerate the translation of scientific knowledge into practical, real-world solutions that can be adopted across healthcare systems. The institute emphasizes a patient-centered approach that prioritizes improved outcomes, better pain literacy, and more effective clinical decision-making.
HPMI’s efforts extend to fortifying frontline healthcare providers with advanced skills and a deeper understanding of patient behavior. Training, curricula development, and educational resources are designed to enhance the capacity of doctors, nurses, pharmacists, and allied health professionals to recognize pain more accurately, implement evidence-based management plans, and communicate with empathy and clarity. The initiative also focuses on supporting patients through education and self-management strategies that empower them to participate actively in their care, recognize warning signs, adhere to treatment regimens, and pursue healthier lifestyles.
The broader impact of HPMI lies in its alignment with Haleon’s overarching commitment to everyday health with humanity. By advancing pain science and education, the institute demonstrates Haleon’s dedication to not only developing effective products but also enabling more informed, collaborative, and compassionate care pathways. The ultimate aim is to improve patient outcomes—reducing pain intensity and duration, enhancing functional capabilities, and improving overall well-being—while fostering smarter, more sustainable management practices that can be scaled across regions and healthcare settings.
In launching HPMI, Haleon also signals a strategic intent to influence global pain care beyond a single product portfolio. The institute serves as a catalyst for knowledge exchange, partnership-building, and the dissemination of best practices in pain assessment, intervention, and education. By connecting researchers, clinicians, educators, and patients, HPMI aspires to drive systemic changes that elevate the standard of pain care, facilitate earlier interventions, and shorten the pathway from symptom onset to effective management. This holistic approach reflects Haleon’s confidence that improved pain management is attainable through integrated efforts that combine robust science, practical education, and patient-centered partnerships.
What inspired Haleon to focus its efforts on the UAE and GCC as key regions for HPMI and other health initiatives? The decision to include the UAE and the broader GCC region in HPI 5 marks a pivotal step in Haleon’s regional strategy. The GCC region is distinguished by a dynamic and rapidly evolving healthcare landscape, characterized by frequent policy innovation, government investment in health infrastructure, and a growing emphasis on digital transformation. These elements create a fertile environment for introducing advanced pain management education, research collaborations, and holistic health programs that can be adapted to regional needs. The UAE, in particular, has emerged as a global hub for healthcare innovation and a forward-looking adopter of modern health models, making it a natural partner for Haleon’s global initiatives.
Haleon’s rationale rests on the alignment between the region’s healthcare ambitions and the company’s mission to deliver accessible, sustainable, and high-quality everyday health solutions. The UAE’s strategic vision emphasizes integrated care, patient empowerment, health literacy, and data-driven decision-making—principles that resonate with Haleon’s approach to pain management and broader health education. The GCC’s diverse and aging population, coupled with rising prevalence of chronic conditions, underscores the necessity for initiatives like HPMI that can expand awareness, improve clinical practices, and elevate patient outcomes through education and collaboration.
Moreover, the region presents unique opportunities to test and refine innovative care models. The partnership potential with healthcare providers, academic institutions, and government bodies supports a shared agenda: to improve pain management outcomes, increase access to evidence-based information, and nurture a culture of proactive health management. By launching or expanding programs in the UAE and GCC, Haleon can tailor its efforts to regional health literacy needs, cultural nuances, regulatory environments, and patient expectations while contributing to global knowledge on pain care best practices.
Haleon’s vision for the future of consumer healthcare centers on enabling people to take control of their health while expanding access to safe, effective, and affordable solutions. This vision ties closely to the pursuit of global health equity, where healthcare access is viewed as a universal right rather than a privilege. Haleon’s work to bridge disparities in care involves promoting self-care practices, disseminating clear health information, and forming partnerships with healthcare professionals to ensure that everyday health benefits reach diverse communities. In this framework, pain management plays a central role as a domain where effective, accessible, and patient-friendly solutions can have a demonstrable impact on quality of life and health system resilience.
Preventive healthcare is increasingly recognized as a foundational pillar of the consumer health agenda. Haleon’s strategy emphasizes products that support preventive behaviors and well-being, as well as initiatives that foster health literacy and informed decision-making. By improving health knowledge, empowering self-management, and enabling early intervention, Haleon aims to reduce the burden on healthcare systems while helping individuals lead healthier lives.
The role of Haleon’s brands in preventive care is notable. Centrum, for example, supports nutritional needs and overall well-being; Sensodyne and Parodontax focus on oral health and the prevention of dental issues. These products are positioned not only as treatments but as enablers of preventive routines integrated into daily life. Shared initiatives—education campaigns, pharmacist programs, and partnerships with healthcare professionals—amplify the reach of preventative health messaging and provide practical means for consumers to act on their health goals. Through these efforts, Haleon demonstrates its commitment to reducing health risks and supporting sustainable, proactive health management.
To educate consumers on self-care and health management, Haleon employs a multifaceted strategy designed to reach diverse audiences with relevant, accessible information. In the Middle East region, for example, the company supports targeted campaigns such as the Healthy Saudi Smile initiative, which raises awareness about good oral hygiene practices, the importance of regular dental checkups, and the broader link between oral health and overall well-being. In addition, Haleon has implemented an AI-powered Health Inclusivity Screener to ensure that health messages are accessible, culturally relevant, and understandable to the region’s diverse populations. This tool helps tailor communications to address language differences, literacy levels, and cultural considerations, thereby improving outreach effectiveness and health literacy.
Haleon’s consumer education efforts extend beyond campaigns to include practical programs for pharmacists and digital outreach through social media. By equipping pharmacists with the knowledge and resources to guide patients and by delivering clear, consistent messages through digital channels, Haleon supports informed decision-making and healthier behaviors across communities. The emphasis on health literacy is designed to empower people to make better health choices, leading to improves in self-care, adherence to preventive regimens, and engagement with healthcare professionals when needed.
The outlook for consumer healthcare in emerging markets, especially in the GCC and wider MENA region, presents a mix of opportunities and challenges. The opportunities include rising awareness of preventive health, a growing appetite for self-care, and significant investments in healthcare infrastructure. The UAE and Saudi Arabia are at the forefront, driving digital health adoption and innovative policy frameworks that encourage new models of patient engagement. At the same time, this landscape faces challenges such as aligning global brand strategies with local needs, navigating regulatory differences across countries, addressing health literacy gaps in diverse populations, and managing cultural expectations around health information and self-care.
Haleon’s strategy in these markets centers on a patient-first approach that prioritizes accessibility, trust, and practical solutions. The company recognizes the need to adapt to local health profiles, disease prevalence, and healthcare delivery contexts. This includes tailoring education materials to language, culture, and literacy levels, leveraging digital platforms to reach broad audiences, and partnering with local healthcare stakeholders to ensure relevance and sustainability. The aim is to build enduring health improvements that resonate with communities while contributing to Haleon’s global mission of everyday health with humanity.
In examining the UAE’s healthcare landscape, Haleon sees clear alignment with the national vision and its focus on healthcare modernization. The UAE’s health policy priorities emphasize accessibility, efficiency, digital transformation, and high standards of health literacy. Haleon’s contributions in this context involve aligning initiatives with national health goals, supporting preventative care and self-care practices, and leveraging technology to disseminate credible health information. The opportunities include expanding reach through digital channels, collaborating with healthcare providers and authorities, and contributing to a knowledge base that can inform global health equity efforts. Challenges include navigating evolving regulatory environments, ensuring cultural relevance in communications, and maintaining patient trust in an increasingly data-driven health ecosystem.
Haleon’s long-term perspective on the future of consumer healthcare in the UAE, GCC, and broader MENA region anchors on the belief that progress will come from a combination of education, accessibility, and innovation. By integrating evidence-based health information with easily accessible products and services, Haleon seeks to empower individuals to manage their health proactively. The company’s approach emphasizes continuous learning, local adaptation, and meaningful partnerships that translate global health insights into tangible benefits for communities. This strategy aligns with Haleon’s broader purpose—delivering everyday health to humanity—and demonstrates a commitment to making health both more accessible and more humane in a region experiencing rapid growth and transformation.
Haleon’s view of the UAE’s healthcare objectives is closely tied to the nation’s broader vision for a technologically advanced, patient-focused system. The We the UAE 2031 framework envisions a country that leads in healthcare quality, innovation, and accessibility. Haleon intends to contribute by advancing health literacy, supporting preventative care, and enabling better self-management through evidence-based information and trusted health products. In parallel, Haleon recognizes the need to adapt to evolving regulatory requirements, digital health standards, and patient expectations. The UAE’s digital transformation initiatives provide an enabling environment to scale Haleon’s digital health solutions, education programs, and collaborative efforts with healthcare professionals, ultimately supporting a more efficient and patient-centered healthcare ecosystem.
In sum, the UAE and GCC region stand out as pivotal focal points for Haleon’s pain management and broader healthcare initiatives. The region’s combination of dynamic policy development, progressive healthcare infrastructure, a young and tech-savvy population, and a clear commitment to health literacy makes it an ideal testing ground and implementation partner for initiatives like HPMI. By investing in local capacity, education, and partnerships, Haleon aims to drive meaningful improvements in pain management and everyday health, while contributing valuable insights that can inform global health equity efforts.
Subsections within this focus
- Pain management and regional health literacy: Integrating pain science with practical education for clinicians and patients in the GCC.
- Educational partnerships and community outreach: Collaborations with universities, hospitals, and professional bodies to enhance pain care capabilities.
- Digital health integration: Deploying AI, telehealth, and data-driven education tools to broaden access to pain management resources.
- Local adaptation and regulatory alignment: Ensuring that programs meet regional standards while respecting cultural contexts.
Section: Haleon’s vision for the future of consumer healthcare and global health equity
Haleon’s vision for the future of consumer healthcare centers on empowering individuals to take control of their health in ways that are practical, inclusive, and sustainable. The company emphasizes three core pillars: accessibility, sustainability, and innovation. Accessibility means making everyday health solutions available to diverse populations, irrespective of geography or socioeconomic status. This includes not only products but also the knowledge and support systems that enable people to use them effectively. Sustainability speaks to the long-term viability of health improvements—ensuring that preventive practices, digital platforms, and educational efforts endure beyond short-term campaigns. Innovation encompasses the ongoing development of new products, services, and delivery models that improve outcomes and simplify health management.
At the heart of Haleon’s approach is global health equity. The company believes that healthcare access should be a universal right, not a privilege limited by location or income. To move toward this ideal, Haleon pursues strategies that reduce barriers to care, promote health literacy, and foster partnerships that broaden the reach of effective, patient-centered health solutions. This perspective guides product development, education initiatives, and collaborations with healthcare systems, both in mature markets and emerging ones. The ultimate aim is to bridge disparities in health outcomes by ensuring that everyday health is truly available to all communities, including those often underserved in traditional care models.
Preventive healthcare forms a central part of Haleon’s forward-looking strategy. By prioritizing prevention, the company seeks to reduce the incidence and impact of chronic diseases, minimize unnecessary healthcare utilization, and improve overall population health. This involves promoting self-care practices, delivering evidence-based health information, and supporting individuals in taking proactive steps to maintain well-being. Haleon recognizes that prevention is both a public health imperative and a personal responsibility, and it is committed to delivering practical tools, resources, and guidance that help people incorporate preventive habits into daily routines.
The role of education and health literacy is a recurring theme in Haleon’s strategy. The company believes that empowering consumers with clear, actionable information is essential for making informed decisions about health. Through campaigns, partnerships with healthcare professionals, and AI-powered tools that adapt messages to diverse audiences, Haleon aims to improve health literacy across regions and demographics. This not only benefits individual health outcomes but also helps healthcare systems operate more efficiently by encouraging early intervention, adherence to evidence-based recommendations, and better patient-clinician collaboration.
Haleon’s emphasis on personalized, everyday health aligns with the broader objective of making care more people-centered. Personalization acknowledges the variability in health needs, cultural contexts, and lifestyles, and seeks to deliver tailored guidance that resonates with individuals. This approach includes guidance on nutrition, oral health, pain management, sleep, and daily wellness routines, with due attention to user preferences, literacy levels, and accessibility considerations. The integration of personalized care with digital tools and human support networks is expected to produce more meaningful engagement, greater adherence to preventive regimens, and improved health outcomes over time.
The company also sees technology as a critical enabler of these goals. Digital platforms can deliver education, reminders, and coaching in a scalable, cost-effective manner. Data-driven insights can inform product design and clinical decision-making, while advanced analytics can reveal patterns that identify at-risk populations and inform targeted interventions. The responsible use of data—prioritizing privacy, transparency, and consent—will be central to maintaining trust as technology becomes more deeply embedded in everyday health experiences.
Haleon recognizes that the journey toward global health equity will require collaboration with a wide range of stakeholders. This includes policymakers, healthcare providers, researchers, patient groups, and communities themselves. By fostering partnerships that align incentives and leverage shared knowledge, Haleon aims to accelerate progress in health outcomes and access. The company’s commitments extend beyond product supply to include education, community engagement, capacity building, and systemic improvements in how health information is produced and consumed.
In this vision, the UAE and GCC remain strategically important as hubs of innovation and as touchpoints for scaling successful models. Haleon’s future work in these regions will continue to emphasize health literacy, preventive care, and regionally tailored pain management strategies, all while feeding insights back into global practices. The end goal is clear: to create a world where everyday health is accessible, reliable, and sustainable for every person, everywhere, with a focus on dignity, empowerment, and human-centered care.
Preventative healthcare remains a focal area of Haleon’s strategy. The company believes that enabling individuals to take proactive steps to manage their health is essential to meeting the growing demand for sustainable and affordable healthcare solutions. Its trusted brands and education initiatives work together to reduce health risks and support healthier lifestyles. By promoting preventative health through education campaigns, pharmacist programs, and strategic partnerships, Haleon helps people act early and effectively to protect their health. The ultimate value lies in reducing the burden on healthcare systems while enhancing quality of life through practical, accessible solutions.
Haleon’s approach to educating consumers on self-care and health management is grounded in a regional, culturally aware strategy. In the Middle East, for example, the company’s programs address specific health needs and raise awareness about critical areas such as oral health, nutrition, and general wellness. An AI-powered Health Inclusivity Screener ensures that messaging is accessible and inclusive, reflecting the region’s linguistic and cultural diversity. This combination of targeted campaigns and advanced tools helps ensure that health messages resonate, are understood, and drive positive actions.
The future of consumer healthcare in emerging markets—especially in the GCC and wider MENA region—will be shaped by the interplay of rapid urbanization, rising health literacy, and expanding digital ecosystems. Opportunities include early adoption of preventive health messaging, a growing appetite for self-care, and sustained investment in healthcare infrastructure. The UAE and Saudi Arabia are leading the way with progressive health policies and digitally connected populations ready to engage in proactive health management. A notable challenge is the generational variance in how pain and other health issues are perceived and described, with younger populations sometimes less likely to voice concerns. Addressing this requires a nuanced, age-informed approach to communication, education, and product design.
Haleon’s regional initiatives are designed to meet these needs by enhancing health literacy, supporting self-care adoption, and leveraging technology to deliver practical, regionally relevant health solutions. Aligning with local priorities requires ongoing collaboration with public and private stakeholders to address supply chains, regulation, and cultural expectations. The company understands that success depends on executing localized programs within a global framework—balancing consistency in brand messaging with flexibility to accommodate diverse communities.
In the GCC context, opportunities also include leveraging the region’s youthful population to cultivate healthy habits early, reducing the long-term burden of chronic diseases, and fostering a culture of preventive care. Haleon’s strategy emphasizes building trust and demonstrating the tangible benefits of everyday health, which can translate into higher engagement with preventive regimens and greater acceptance of digital health tools. The emphasis on health literacy and targeted education helps ensure that information is accessible, practical, and actionable for people across different ages, backgrounds, and levels of health awareness.
The UAE’s healthcare ambition—to become a global leader in advanced, integrated, and accessible care—offers Haleon a platform to scale its innovations, partnerships, and educational initiatives. The country’s commitment to digital transformation, data-driven decision-making, and regulatory modernization provides an enabling environment for implementing Haleon’s pain management and health literacy efforts at scale. As Haleon contributes to the UAE’s healthcare goals, it also gains valuable insights into how to translate these successes into broader regional and global applications, helping to advance daily health as a universal standard.
Conclusion
The evolving landscape of consumer health is defined by empowered individuals, smarter use of technology, and a steadfast commitment to prevention and equity. Haleon’s strategic focus—centered on self-care, personalized wellness, and technology-enabled care—reflects a comprehensive approach to everyday health. The establishment of the Haleon Pain Management Institute and the emphasis on the UAE and GCC highlight a region-specific effort to address pain, health literacy, and access in a way that can inform global practice. Haleon’s vision for the future of consumer healthcare—rooted in accessibility, sustainability, and innovation—positions the company to play a pivotal role in shaping how health is managed, understood, and experienced around the world. By prioritizing education, partnerships, and regionally adapted initiatives, Haleon aims to transform pain management, elevate health literacy, and advance global health equity, delivering practical health benefits to communities now and into the future.